In an increasingly fast-moving and competitive marketplace, innovation in packaging continues to play a key role in new product development and branding in the global beverage sector. Packaging innovation is required to meet the various and changing needs of all sections of the supply chain – from the manufacturer through to consumer – within an increasingly demanding regulatory environment.
Glass is the most widely used primary pack material for beverages, accounting for 37% of the global beverage market (in terms of the number of packs) in 2012. Rigid Plastics (31% share), which is the second most popular pack material for beverage packaging, registered the highest CAGR of 5.79% in 2007–2012 and is forecast to grow at a CAGR of 5.50% in 2012–2017, according to leading consumer specialist Canadean’s latest report: Innovation in Beverage Packaging, 2013 - A review of recent trends, drivers and issues in global retail beverage packaging.
Alternative packaging formats are increasingly challenging industry standards
2012 and 2013 have seen an increased breakdown in pre-conceptions of the packaging formats for certain drinks, with producers starting to adopt the „alternative packaging format‟ prototypes that were initially launched years prior. Where bottles used to be glass or plastic, these could now be made from board or rigid metal. Cartons are shaped to be user friendly and easier to pour. Visual enhancements, including different finishes and inks provide the extra shelf appeal needed to attract attention. An increasing focus on the consumer has been evident, with producers actively seeking consumer input regarding more suitable shapes, sizes, and packaging designs.
Sustainability remains at the top of the agenda for most manufacturers
A focus on sustainability has also been evident, with increased media attention on issues such as food waste driving attention to the packaging industry. Producers have been forced to be increasingly conscious about energy usage and the sustainability of materials used. This is expected to grow in focus over the coming years, as the global economy is set to improve and producers can designate a larger budget to developments in this area.
Uniquely positioned to provide compelling, actionable market intelligence thanks to its rigorous research methodology – which encompasses internal resources, extensive desk research, market modeling, and the input of its panel of leading industry executives – Canadean is able to combine research on general industry drivers and trends with expert’s attitudes and behaviors, making ‘Innovation in Beverage Packaging, 2013 - A review of recent trends, drivers and issues in global retail beverage packaging required reading for those serious about reacting to market trends and capitalizing on opportunities in the retail beverage packaging market.
More information: Innovation in Beverage Packaging, 2013 - A review of recent trends, drivers and issues in global retail beverage packaging
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