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Food and Beverage Business Confidence Report
Published at 2014-02-11 13:11:20
 

Respondents have a positive outlook as companies plan to invest in markets with high consumer confidence, develop new products, and devise expansion strategies amid gradually improving market conditions.

Globally, there has been a considerable increase in the levels of optimism among respondents over the last three months. According to survey results, perceptions that the economy will improve over the next six months has increased by 13 percentage points compared to Q4 2013.


...develop new products, and devise expansion strategies amid gradually improving market conditions.


The number of respondents who projected that the global economic outlook would worsen over the next six months also reduced drastically in Q1 2014, which could translate into a positive sentiment across the global food and beverage industry in 2014, according to consumer specialist Canadean’s new report - Food and Beverage Business Confidence Report Q1 2014
 


...The number of respondents who projected that the global economic outlook would worsen over the next six months also reduced drastically


Growth Prospects & Consumer Confidence

 


...The majority of respondents, 60% and 53%, expressed a positive outlook for both company and industry growth prospects

The majority of respondents, 60% and 53%, expressed a positive outlook for both company and industry growth prospects, respectively, over the next six months. Respondents have a positive outlook as companies plan to invest in markets with high consumer confidence, develop new products, and devise expansion strategies amid gradually improving market conditions.

 

Furthermore, in comparison to the Q4 2013 survey, there has been a slight decrease in both company and industry growth prospects, according to consumer specialist Canadean’s new report - Food and Beverage Business Confidence Report Q1 2014 - which reveals that this view is primarily attributed to unconventional monetary policies in the US, and vulnerabilities stemming from the European debt crisis.

About Canadean

Uniquely positioned to provide compelling, actionable market intelligence thanks to its rigorous research methodology – which encompasses internal resources, extensive desk research, market modeling, and the input of its panel of leading industry executives – Canadean is able to combine research on general industry drivers and trends with expert’s attitudes and behaviors, making Food & Beverage Confidence Report Q1 2014  required reading for those serious about reacting to market trends and capitalizing on opportunities in the global food and drink sector. 
 

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More information: Food and Beverage Business Confidence Report Q4 2013

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