Datamonitor: Mars Snackfood US launches Dove Silky Smooth Milk Chocolate with Peanut Butter
Mars Snackfood US has announced the launch of Dove Silky Smooth Milk Chocolate with Peanut Butter.The new addition to the Dove Chocolate portfolio is currently available at retail stores nationwide in both Promises laydown bags and single bars, said Mars Snackfood US.
Thomas Pinnau, vice president of indulgence of Mars Snackfood US, said: "Our customers are passionate about real, authentic silky smooth chocolate but also want to explore new flavor combinations in addition to the solid milk chocolate that they know and love. We believe that combining the richness and smoothness of peanut butter and milk chocolate will not only help meet our customers’ increasing desire for new tastes, but will also entice consumers who have not yet had a chance to try our products."
Datamonitor: Confectionery in the US to 2012